Opinion / Andrew Tuck
Intelligent designs
How does a would-be client find an architect to reimagine their apartment, add an extension or even build them a new house from scratch? And how does a young architecture practice not lose endless days fielding enquiries from people who have little understanding of what any of the above might entail? The spot between hesitant client and overworked architect is where friends and now side-hustle colleagues Dean McCauley-Bové and Christopher Moore are building a consultancy that aims to ease the stresses for all involved.
McCauley-Bové, a communications consultant for architecture businesses, and Moore, an architectural writer and built-environment specialist, founded We Design Homes in September 2020. Their website and Instagram account present project portfolios from practices that they like in the UK and Ireland. The site’s founders have a distinctive and demanding eye. The projects showcased tend to feature simple materials used well, clean lines, a contemporary outlook – it’s all very tight. The architects on the site are from what McCauley-Bové describes as “design-led practices”. Currently there are about 150 represented: some fledgling, others well established.
While the site is fun for just checking out what people are building, the two men want to do something more by encouraging would-be commissioners who like what they see to contact them rather than bombarding the companies that they are championing. “This way we can help the client develop a proper brief and then contact the best architects for their job,” says McCauley-Bové. “This takes time but it means that they come across as serious clients and it also separates the initial interaction from small practices.”
And it has been working very well, with clients and architects happily matched and McCauley-Bové and Moore making sure that expectations are managed throughout. Both agree that one of the biggest problems is clients who underestimate how much it will cost to build their dream home.
The duo are not alone in promising to match clients with architects. In the UK, Riba, which represents architects, will give you contacts for firms in your area, for example, and there are also sites that seem to chuck out potential jobs to everyone on their database and hope that something sticks. But the hand-holding part is special to We Design Homes.
Yet there is one small issue that I hope they will settle very soon. We Design Homes is currently offering its services for free to both client and practice. They really need to start charging for the value they can bring to a project. Personally, as a champion of the soothing agent and the seasoned middleman (or woman), I’d hire a business like this in a shot.