Opinion / Nolan Giles
On the record
For The Forecast – Monocle’s look ahead to 2022, which is available on all good newsstands now – our international correspondents and I sought the world’s most interesting graphic design firms for a story on the power of smartly run small studios. These nimble-minded outfits that punch well above their weight in terms of the scope of their projects include Herburg Weiland, a Munich outfit with a team of 11 that produces top-grade graphic-design work and art direction across multiple media.
My conversation with co-founder Tom Ising revolved around the clever motion graphics that the firm was producing for digital billboards, as well as dynamic websites for brands. But his eyes lit up when we discussed the beautifully printed books that the studio had produced for clients in art and architecture. This is not an uncommon experience when meeting graphic designers. In fact, I don’t remember an instance in which a finely produced piece of print hasn’t been their most prized project.
We live in an era when art directors have the opportunity to create visual magic on-screen, with seemingly limitless possibilities for experimentation. So it is heartening for print lovers like me that designers derive the most joy from ink being put to paper.