The sun has finally put in an appearance in our little stretch of Zürich (it’s been a soupy week of very low clouds) and there’s the gentle feeling of a city and country that’s winding down for the holiday. There’s plenty of last-weekend-before-Christmas shopping bustle in the city centre but on the street in front of Monocle’s HQ there’s a gentle flow of cars stopping by to pick up gifts, regulars popping in to wish us Frohe Weihnachten and friends gathering for a bottle of bubbles to extinguish any year-end troubles.
From time to time, people ask us why we maintain cafés and shops when we should be more active on social media and moderate our relationships digitally. It’s much cheaper, they explain. Others suggest that it must be exhausting doing all the meeting and greeting and cleaning of tables. As thoughtful as those observations might be, I wouldn’t have it any other way. For sure, being on a social media platform might give you more reach and the heady buzz that comes with lots of emojis and an uptick in followers but I don’t think it has quite the same impact as spontaneously sitting down for a morning coffee with a long-standing reader from Amsterdam or clinking glasses with visitors from Veneto who’ve never experienced Monocle first-hand and were keen to find out more.
In a little under 15 months we’ll be celebrating our 15th anniversary and while we’ve done much in the way of expansion and experimentation, being with our readers and listeners remains core to what we’re all about. As Andrew pointed out in this same slot yesterday, we did as much as we could this year in the way of bringing together our community in cities and events far and wide. Of course we could have hosted some summits online and reached more of you but is that really what we all want? Wasn’t it more fun flying in from Chicago to see us in London at the Christmas market? Or enjoying the sunshine in Hellerup for our book signing? Or sampling some lethal cocktails at Bungalow in Stuttgart?
Before sitting down to pen today’s column I was at our new little kiosk at Jelmoli department store, helping a customer select a book for her grandmother and exchanging ideas with others who thought we should be taking our concept to airport concourses far and wide. (A very good idea by the way and if you’re interested in becoming a partner I’m all ears, so drop me a note at tb@monocle.com.) Being on the shop floor is invaluable as you’re able to not only look your customer in the eye but also hear exactly what they’re looking for, where you can improve and what you’re doing well. Having these conversations face to face is usually quite pleasant; we know how easy it is to be rude and insensitive over e-mail or via anonymous feedback channels. And while we’re on the topic of correspondence, it’s that time of year when this editor’s e-mail hopper is full of special requests from readers looking to solve various Christmas gift and hospitality dilemmas. Here’s a small sampling:
Q: I want to give books to my friends, family and deserving colleagues but I also don’t want to give my money to a big online retailer. Thoughts?
A: You know I’m going to suggest you visit your local bookshop but it sounds as though you’re perhaps parked somewhere remote so might I suggest you ring up Sam at Daunt Books in Marylebone in London and have her sort out all your literary needs. But hurry, you might have heard there’s a global logistics problem.
Q: Any thoughts on the best way to be super cosy but also keep looking crisp and sharp over the holidays?
A: Okay, this can go in many directions but I think you’re saying that you want to spend the maximum amount of time in bed but also want to look respectable when wandering out onto the balcony or stepping outside to sign for packages. I’ve got one word for you: Tekla. It’s a super little textile company out of Copenhagen that makes most of its products in Portugal and can sort you out with sheets, blankets, nightshirts, robes and sharp jammies. They also deliver.
Q: I’m heading over to my grandparents’ for Christmas dinner and want to do something special – what could I give them?
A: I know exactly what they’d like: the gift of silence with a side order of tolerance and respect. If your grandfather uses terminology that you deem out of fashion because some self-interest group has suddenly rebranded itself over the past few hours, I don’t think it’s your place to call him out while he’s slicing the roast beef. It’s important to remember that though your world might move fast, others move at different speeds and not everyone needs to subscribe to the same worldview. Grandpa and grandma come from a different place from you, they certainly have had different lives and just because they’re not down with your politics, it doesn’t mean their lived experience isn’t valid. How about hearing them out rather than shutting them down?
Q: Any good wine tips?
A: Absolutely! As well as offering up a few festive suggestions within this very newsletter (see Top Cellars below), Chandra Kurt will appear on Monocle on Sunday today, with tips to get you through the season. Listen live at 10.00 CET or, if you’ve missed it, via our podcast. Failing that, might I suggest Monocle’s new Swiss pinot noir that just landed on Friday? If you bought our summer rosé, it’s the same drill – we can ship pretty much anywhere in Europe. Drop us a note at customerservice@monocle.com.
Q: I want to come to a Monocle event next year and I’d like to take my partner as a little gift. Will you be venturing out of Europe? Where do you think you’ll be hosting?
A: All staying reasonably normal we’ll most definitely be hosting events. Los Angeles is top of the list and we want to be there soon. We’re also looking at a Nordic tour for our new book devoted to the region. There’ll be a special spin on this, so if you’re a long-standing subscriber in Helsinki, Oslo, Stockholm or Copenhagen we just might be calling on your hosting services.
I’m off to the mountains for the next two weeks but will be back in this very same spot on 2 January. This newsletter will be taking a small break until then. Thank you for all your support; wishing you a very Merry Christmas, a relaxed holiday and all the best for 2022.