Opinion / Carolina Abbott Galvão
Season’s streamings
I don’t always love to admit it but every year I rediscover that I’m unequivocally and wholeheartedly into Christmas films. And I’m certainly not alone: research shows that a record high of more than 200 holiday flicks were made in 2021, with everyone from Netflix to Lifetime trying to cash in on the annual craze.
Last week a rather surprising contender threw its hat into the ring: retailer Zara released a Christmas-inspired short film O Night Divine (pictured), directed by Luca Guadagnino. Taking place over a single day, it sees the auteur trade in the balmy summer landscapes of northern Italy for a Swiss ski resort, where drama and mischief ensue. Within the first 10 minutes we meet a glamorous hotel manager who proceeds to ruthlessly crush her bellboy’s homemade cookie; John C Reilly plays a weathered Santa and Alex Wolff a lovelorn musician.
The plot is undeniably kooky but then Christmas movies don’t really have to make any sense; Netflix has made a huge success of The Princess Switch, its trilogy of films about a Chicago baker finding a royal doppelganger in a made-up country. And it’s a smart move for Zara from an advertising perspective: people are getting tired of formulaic commercials and having a prestigious director on board no doubt helps.
Still, whether all of these new films will actually stand the test of time is another question. Part of the appeal of Christmas flicks is their enduring nostalgia. If Netflix or Zara want their contributions to be more than just the (lucrative) flavour of the year they’ll have to do a better job of appealing to my sensibilities. As great as cosying up with a new and strange plot sounds, when push comes to shove I’ll probably end up reaching for The Holiday instead.