Words with... / Daniel MacInnes, UK
Best in class
Next year, those flying long haul on Lufthansa’s A350-900 fleet will be able to do so in one of the world’s most spacious First Class suites. This is thanks to new interiors designed by London studio Priestman Goode, which has been working with the German flag carrier since 1999. And while the completed project won’t be launched until February 2023, we caught up with Priestman Goode’s director Daniel MacInnes to find out more about the project.
What are the key design features of the new First Class suite?
Lufthansa wanted to create privacy and a sense of spaciousness with this suite. This is the first time Lufthansa has a suite where passengers can fully close themselves off from the aircraft to create a private space. The seats are also nearly a metre wide; it’s a big and comfortable piece of furniture to sit in. There’s also a large table for passengers to experience face-to-face dining, which creates a restaurant-like experience. All of these features build on Lufthansa’s great service.
How do you want people to feel in the suite?
The goal of this project was to make passengers feel as though they’re entering a lounge, rather than a traditional aviation space. The detailing reflects what passengers would have at home; when they touch a surface, it’s not a fake material but the material they expect it to be. Lufthansa really wanted something that wasn’t standard for aircrafts and this high level of trim and detailing really elevates the suite from being a First Class product to being in VIP territory.
Why is travelling in such a beautifully designed and crafted environment important?
From our point of view, it’s important to give passengers a choice. By working with Lufthansa on this product, we allow their key passengers to move from a high-end car to the lounge to the aircraft in a seamless way, with the level of quality equal to what they expect elsewhere. Additionally, giving passengers space to do what they want to do while on board is really important. The result is a product that passengers will really respect and really want to keep flying on.