Words with... / Ellen van Loon, The Netherlands
Material world
Ellen van Loon is a partner at international architecture firm OMA. Her portfolio includes works such as the Casa da Música in Porto and the Dutch embassy in Berlin; she also works closely with OMA’s research-and-development arm, AMO. In her work with the latter, which includes a series of new shops for Jacquemus, Van Loon frequently subverts traditional approaches to design. To find out more, we spoke to the Rotterdam-based architect on Monocle On Design.
For Jacquemus, you used a single material as the starting point for your design and then created the shop space from there. Is this a typical approach for you?
There isn’t a standard way of approaching design. Every project has its own story and a completely different process. But there’s always a certain irony and a sense of fun in OMA’s work. With Jacquemus, we thought, “Instead of starting with architecture, why don’t we start with the material and see where it would lead?” We wanted to challenge what a retail environment could be. We focused on one material per place – pillows in Paris; a special clay-based material for London – and this took visitors off guard, helping them become completely immersed in a special place.
What were the benefits of giving yourself that type of design constraint?
It pushed us to think about what kind of space fits this material. We started sculpting the space, making a cabinet chair and a table in the same material. The result is quite an extreme environment.
Will we see this approach in OMA’s other projects?
It was obvious to the whole office that we had turned the design process around, so it will affect the way that others work. There is always an exchange between projects; people walk around taking samples from one desk to another. Sometimes, your ideas have a wider effect without you knowing. We also have a cabinet full of rejected ideas but that doesn’t mean we are not keeping them up our sleeve for the future.
For more from Ellen van Loon, tune into ‘Monocle On Design’.