Opinion / Andrew Mueller
Social anxiety
The annual revenue generated by Meta, Facebook’s parent company, is comfortably north of $100bn (€94bn), so the prospect of getting hit for US$2bn (€1.9bn) might not perturb it untowardly. But a case before Kenya’s high court could prove to be an important step in persuading social-media platforms to take responsibility for what they disseminate.
The suit has been brought by Abrham Meareg, the son of an Ethiopian academic who was shot dead outside his home in Bahir Dar in November 2021. Amid sectarian tension in the Amhara region, Professor Meareg Amare Abrha had been persistently threatened on Facebook in posts that revealed identifying information. The suit, filed by lawyer Mercy Mutemi (pictured, on right), alleges that Facebook was asked to remove the posts but didn’t until it was too late.
This is hardly the first time that a social-media platform has been accused of contributing to real-world violence. But it will hopefully be an exacting test of the argument often made by such platforms that they are neutral conduits, no guiltier than a telecoms company across whose lines criminals plan a bank robbery.
But we know that social-media platforms can moderate content because they do. Even Twitter, whose new owner, Elon Musk, styles himself as a free-speech crusader, responds to reports of hateful conduct (Musk oversaw the suspension of Kanye West’s account, for example). What that suggests is that everything in your feed appears because the platform in question has decided, even if by default, to allow it.
Meareg’s $2bn suit could nudge thinking on this subject towards the idea that social-media platforms are more like legacy mastheads than they might prefer to believe – and no newspaper ever felt remotely obliged to print every demented letter that it was sent. If it ends up costing these platforms fortunes in moderator salaries to stop their apps being turned into weapons then tough. Besides which, a company that rakes in $100bn a year can afford it.
Andrew Mueller is a Monocle contributing editor and the host of Monocle 24’s ‘The Foreign Desk’.