“I don’t think that I’ve ever seen it this busy,” said one harried PR agent dashing between client booths at Pad London’s opening day yesterday in Mayfair. Running until Sunday, under a marquee in Berkeley Square, the fair is dedicated to 20th- and 21st-century furniture and art. Its calendar overlap with Frieze is helping to cement its status as an essential entry in the diary of collectors, interior specialists and design enthusiasts. It’s a combination that is, no doubt, contributing to its increasing popularity and making for an event that appeals to gallerists and homemakers alike. Here are Monocle’s five takeaways from the fair.
Compact is best: With 62 galleries from 16 countries setting up shop, the event is compact – and that’s a good thing. It lets you easily browse the entire offering in an hour and then return at a leisurely pace to the booths that are most interesting.
Talk furniture to me: Placement of your furniture, artwork and other accoutrements is as important as its selection. “I try to put my pieces in conversation with one another,” says Nina Yashar, founder of Milan-based Nilufar Gallery. At Pad London, she arranged new pieces by contemporary designers, such as Objects of Common Interest, alongside vintage pieces by the likes of mid-century Italian creative Osvaldo Borsani. “I worried that it was too colourful before we opened but everything has now come together.”
Tell a story: “Our gallery’s name explains our ethos,” says Robbe Vandewyngaerde, co-founder of Objects With Narratives. “Style doesn’t matter to us, we just want a good story behind every piece.” At Pad London, the emerging Swiss-based gallery is showing gravity-defying wooden furniture by Mircea Anghel and bronze lighting pieces by Vladimir Slavov – a combination that has seen them pick up an award for best booth.
Dress the part: Furniture fairs aren’t known for their fashion – and while the crowds aren’t necessarily runway-ready like those at recent fashion weeks, they’re certainly gearing up to give them a run for their money. Suits were sharply tailored and a smattering of streetwear looked to suggest that a younger generation of buyers are making their way into the market.
Go cold: “There’s a trend towards colder materials, such as steel,” says Fréderic Ormond, founder of Geneva-based gallery Ormond Editions, whose showpiece at Pad London was a brushed stainless-steel table by Garnier & Linker. “People have been working with warm finishes, such as bronze, for a few years but there has been a movement back towards steel.” Expect more metal tables in homes – a welcome addition for dinner parties that need a sturdy surface to dance on come night’s end.
For more reports on the latest from Pad London, continue reading below.
Nic Monisse is Monocle’s design editor. For more news, insight and analysis subscribe to Monocle today.