On Thursday I went to see the new Covent Garden headquarters of Hines. It’s one of those vast companies that most people are unaware of but it wouldn’t surprise me if it managed or had developed a chunk of real estate near you. Perhaps the very building you’re sitting in. Hines is a global property firm with more than $94bn (€88bn) in assets so, as you can imagine, its new London set-up is pretty nice. And it needs to be a piece of statement design because every potential partner walking through the front door will see it as an expression of the company’s ambitions. I had been invited over by Rebecca Matts, Hines’ managing director and head of marketing and communications for EMEA, after we had got talking at a recent Monocle event. How could I say no when she mentioned that she had been listening to The Urbanist for years?
The Hines HQ was once home to a Victorian seed warehouse, which is why the building is now called the Grainhouse. The site was somehow never developed during all the waves of investment and change that has taken place in Covent Garden since its fruit-and-veg market closed in 1974. And here’s what I discovered about the future of the office according to Hines: it looks and feels like a boutique hotel in downtown New York.
As in many a modern inn, it has done away with the front desk in favour of a more discreet, concierge-style service on arrival. There are views across the city through walls of Crittall-style windows, a soft and enticing colour palette, a cute library, a barista in the café and a multitude of zones for quiet conversations. I don’t know whether a hotel vibe increases productivity or the desire to be in an office among the die-hard remote-working champions but it looked busy. And perhaps it does somehow ease the transition from home to work, though I might encourage people to drape fewer coats over the backs of chairs. (That’s one of those Monocle stories that I am delighted to say is true. Coats go in the wardrobe, please.)
Just a couple of hundred metres away from this polished HQ is Macklin Street, aka Memory Lane. My first work experience in the world of media was here in a building that housed i-D magazine and the Time Out guides, which was where I was set to work researching all manner of things for articles that would be printed on tiny bits of paper to fit inside a Filofax. There was a moment in the 1980s when Filofaxes were the ultimate displays of your coolness and connectedness, containing maps for cities that you had never even visited, all your contacts scribbled in ink and places to store your bank cards. In essence, they were a precursor to the smartphone, just on paper. But back to the office.
The building was a former school. It had retained the old outside loo, which was bum-numbingly cold in winter, and the desks were simple pine trestles. The whole vibe was less hotel and more Tribeca-industrial. It was vibrant and creative: the perfect place to be introduced to the world of journalism, one meticulously checked Filofax listing at a time.
One week a freelancer, Jane Ferguson, came in. She was writing for numerous titles and embodied the kind of gutsy confidence that I lacked – well, it was only week four of my career. She generously suggested that I get some story ideas together and that she would help me pitch them. One lunchtime, she sat next to me as I called a series of commissioning editors (this was back when people answered office phones) and, miracle, I sold my first feature. I bumped into Jane in Soho a couple of weeks ago and we agreed that we definitely needed to have dinner. So, a few days ago, we sat at the counter in Bloomsbury’s Café Deco and talked journalism and lives.
I don’t know what will endure in the world of office design but the thread that links an impeccable new HQ and a long-since torn-down office in a former school is that an office needs to be a place that fosters easy conversations and encounters, with the potential to create connections that endure. It should be a place where experience and knowledge can be easily shared. And who knows? More than 30 years later, you might find yourself having dinner with someone, feeling grateful for how a modest office helped to shape your life.