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It has been years in the making but this week the 57-room Broadwick Soho hotel will finally open its doors to guests. On Thursday I went along to the launch party for its restaurant, Dear Jackie. We’ll review the dining spot in the fullness of time but one of the many things that made the night and the place feel special was the sense that the project’s protagonists have been so fully involved in every decision; that this is the product of not just business acumen and detailed spreadsheets but passion too.
Broadwick Soho is the creation of a new entrant to the market, Coterie Hotels, backed by Noel Hayden who made his fortune from online gaming (the betting kind). The managing director is his long-time friend Jo Ringestad. Indeed, there’s a large cast of friends and collaborators who clearly still like each other, even after all the stress that it must have taken to build this opulent, glorious outpost of fun.
But Hayden knows how risky this business can be. He gave a speech in which he explained how his parents had run a hotel in Bournemouth, on the south coast of England, but lost everything when guests started heading off for cheap, sunny package holidays in Europe in the 1980s. Jackie, his mother, now in her nineties, was there looking glam and beaming with pride at her son. “It might have taken 40 years,” said Hayden, “but mum, we are back in business.”
Hayden also pointed out a large, framed photograph on the wall that suggested he might have a few tricks up his sleeve should anything go awry. His dad, as well as being a hotelier, was an accomplished magician and the young Noel would regularly be drafted in as his assistant. Live doves, I was later told, would often be concealed in his trousers. Sadly, no avian action came to pass after his speech on Thursday but I did stop to look at that picture of father and son on stage and marvel at how lives work out.
At dinner I sat next to Ringestad, who also grew up in a family of hoteliers before moving into fashion for many years. I watched him taking in the scene, beaming. After seven years of hard work, the multitude of decisions that had been sweated over, from the fulsome and flamboyant interiors by Martin Brudnizki to the choice of pillows, had finally come to fruition.
We had a deep discussion about the right percentage of down to feather required in a pillow for a good night of sleep and it was the only topic that he seemed to regard as a huge secret. Anyway, the whole evening was a moment of colourful joy. And joy is something that people need right now.
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My passport was almost out of space for stamps so I had to speedily get a new one. And it was simple. I paid a princely sum, completed an online form and uploaded a photograph that I will regret for the next 10 years (an odd spike of hair protrudes from my scalp like a miniature aerial). A couple of days later, I was able to collect it. The London Passport Office has just moved from Victoria to Docklands, out near the Excel convention centre. You’d think the move would be a chance to create somewhere slightly inspiring, somewhere that makes you rather proud to be the bearer of a British passport. But no joy here. The whole thing looks like an unemployment office or old hospital waiting room. But the oddest element is that the new centre is tucked behind a Chinese restaurant – the China Palace. There’s no permanent signage for the passport office, just a flapping flag on a pole that clearly gets wheeled out every day. But perhaps the restaurant has been an inspiration because I was able to get my passport to take away in just 15 minutes.