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There was a beep as I passed through the exit gate at Riyadh’s King Khalid International Airport. The guard, who was dressed in a perfectly pressed white thawb and wearing a red keffiyeh, asked me to repeat the process. There was another beep. “It’s your glasses,” he said, motioning to the spectacles adorning my sleepy face. “It always does this when people have nice glasses.” With a smile, he added, “Do you mind me asking what brand they are?” I gave him the details and even told him where he could purchase the frames online. “Thanks so much. I’ll look tonight.”
It was a surprising, engaging and open moment that captured the spirit of my first visit to the Kingdom of Saudi Arabia. The main purpose of my time in Riyadh alongside my colleague Luke had been to meet the team behind a vast urbanism project called Diriyah Gate: a 7 sq km district of restaurants, residences, commercial offices and cultural assets that will be walkable, low-rise and inspired by traditional Najdi architecture. It sits alongside At-Turaif, a Unesco World Heritage site that was once the capital of this desert land. But we’ll do a deep dive into that another time.
For now, let’s briefly return to the sartorial world. We often judge people and make assumptions about them based on the clothes that they wear, the codes of dress that they abide by and the ones that they break. But that’s a tricky game for a European to play in Saudi Arabia because people adjust the meanings, hack the codes, again and again. We met women who arrived for meetings with their hair covered but let it run free and wild at dinner. Other women kept their heads covered while we were with them but told us about their beach holidays in Europe. For the women we met, all of whom were highly educated and globally minded, identity was not a fixed thing but something to be used, played with and enjoyed. It was the same for men: that traditional-looking thawb might be matched with a Balenciaga sneaker or a pair of Birkenstocks. Their views and perspectives were also a mix of proud tradition and international outlooks.
One of our contacts had an elegant grey thawb. Being nosy and wondering whether it had some meaning, I asked him why. “It’s just my winter colour and I like to stand out,” he said. “I don’t want to look like everyone else in the office.” As someone who always ends up with olive-oil splashes and pen marks on my shirts, I wanted to ask, “How do people keep their whites so white?” But that seemed a little low brow even for me.
Ahead of the trip, several previous visitors to the city had told me that Riyadh was ugly, that there was little to do and that I should go to Jeddah to see the country at its best. You certainly won’t be seduced by the highways, the endless traffic jams, the numerous military sites or the lack of pavements in many parts of town – but there are also plenty of things to like. The punchy Arabic-script shop signs are beautiful and the 1970s architecture in the leafy Diplomatic Quarter is head-turning. The scent-o-rama of the numerous fragrance shops is wonderful, while the tight branding of the new generation of cafés and food shops is just cool.
The country is in a race for change and some of the 14 gigaprojects promised as part of this transformation are seen by many as dystopian. (The Line, a 170km-long city encased in glass, has not caught the world’s attention in a good way.) But there are good things happening in Riyadh. A new metro is in its testing phase and there are ambitions to build more parks and green spaces. Diriyah Gate is also a scheme with great potential.
Perhaps what impressed me most were the stories of the women who we met, the warm Saudi hospitality and the feeling that a new generation was determined to seize this moment of change after years of claustrophobic control.
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A little bit of seasonal house news. Next weekend it’s the Monocle Christmas Market at our Zürich HQ. Join us at Dufourstrasse 90. Then, the following weekend (9 and 10 December), it’s London’s turn to get the party started with numerous stalls, the real Santa, lots of mulled wine and all of our editors there to entice you into buying a gift subscription or two. Come and see us. Full details can be found here.