The Faster Lane / Tyler Brûlé
Island of plenty
Let’s pretend for a brief moment that you’re an officer in the US military. Perhaps you’re flying a chopper for the US Marines. Or maybe you’re an air-traffic controller in the USAF. Or what about a DJ for AFN radio or a tank commander with the army. Now, if you could spin the globe, where would you want to be based? Would it be a stint at the sprawling naval facility on Crete, or is that a bit too remote during the winter months? Would Ramstein Air Base be more attractive – heart of Europe and all? Or maybe being on home turf is easier? Tampa? Norfolk? San Diego? I asked myself these questions as I wandered around the massive Parco City mall on Friday afternoon, observing hundreds of American service personnel and their families enjoying the Thanksgiving long weekend and pondering whether they all thought that their assignment on Okinawa was the best gig on offer from the Pentagon.
The last time I touched down on Okinawa was more than 10 years ago and, while it looks pretty much the same on the way into Naha from the airport, it doesn’t take long to feel that the place is moving. While the tropical breezes and gentle pace of life continue to attract entrepreneurs from Sapporo and Tokyo looking for a warmer, easier place to start new ventures or manage existing ones, Okinawa is upgrading, with new highway extensions, bridge refurbishments and housing developments. Up the western coast, old motor inns are being overhauled and it seems that most major luxury hotel groups either have projects under development or are looking for land to start constructing villas and spa facilities.
It’s for these reasons, and many more, that we ranked Naha at the top of our Small City Index in the current issue of The Forecast, which is on newsstands and available to order now. But as tensions in the region continue to heat up, the city is now starting to punch above its weight. Military operations are drawing in more listed personnel and contractors, and improved connectivity (Naha Airport is a dream) brings it closer to its allies in Taiwan, South Korea and The Philippines. Add to this stretches of modernist bungalows, abundant greenery, hidden bars and cool cafés, and a minimum sea temperature of about 24C at the end of November, and you know why living on Kadena Air Force Base probably beats life at Fort Liberty. Below are a few more observations from the mall, beach, balcony and Naha’s side streets.
Not a foreign car in sight. Compared to Tokyo, with its vintage Jags, big-wheel Mercedes G-Class wagons, Bentleys and BMWs, Okinawa is almost exclusively a domestic affair. There is a high concentration of kei cars (that special breed of super cute, boxy compacts), Toyota Alphards and surf boys in old school Land Cruisers. One set of wheels that seems to dominate Okinawa’s roads is Toyota’s small-scale Raize SUV and its Daihatsu sibling. More butch and boxy than similar models from Volkswagen and Audi, Toyota should get this handsome little runabout on European streets sooner rather than later.
‘The sea is closed.’ So said the man at our hotel when I asked where it is best to swim along the beach. “It’s winter and you can’t swim,” he said. Though I’m quite familiar with Japan’s obsession with often illogical rules, the idea that there’s a cut-off date for swimming when this stretch of Pacific is warmer than much of the Med in high summer truly stumped me. When I pressed the beach boss for a clear reason why, he mumbled something about fish, rocks and that it was no longer summer. I thanked him, grabbed a towel and jumped in anyway. Japan’s tourism authorities and hotel owners are missing a trick (read: revenue) by not embracing the sea rather than scaring away tourists, not to mention locals.
Menswear mecca. I wasn’t expecting to walk into one of the best menswear shops in Asia along a canal in Naha. But that’s what happened when I made a right through the door at South Store. The mix of Japanese brands, German and Okinawan ceramics, and smart accessories was the best I’ve seen anywhere of late – surpassing even Tokyo and Seoul. It’s a long hike to grab a jacket from Mittan or gilet from Still By Hand – but if you’re in the neighbourhood…
And speaking of ’hoods, hopefully I’ll see you round ours in Zürich and London over the coming weekends. All of your favourite Monocle crew will be on hand to help with gift selections, snap pictures with Santa and encourage one more round of Glühwein.