Words with... / Martin Brudnizki, Sweden
Bright young thing
Martin Brudnizki is a Swedish interior and product designer with studios in London and New York. Since establishing his namesake firm in 2000, Brudnizki has built a reputation for delivering outstanding hospitality projects, with a portfolio that includes the Splendido in Portofino, The Beekman in New York and Chiki in Mexico. He is also behind And Objects, a furniture and homeware brand that recently opened its first retail space on London’s Pimlico Road. Here we talk to Brudnizki about his recent projects and how designing for hospitality is not too dissimilar to designing for homes.
How do you approach designing hospitality spaces?
The process always starts with mapping out a layout. Through that, we can determine the way that people will move through the space. If we create a clear and obvious route, customers know exactly what they’re supposed to do. But sometimes we design awkwardness into the layout [to create moments of surprise and engagement]. On top of that, there is the structure of the interior architecture. We don’t have a “house style” but if you remove all finishes from our products and projects, all you would be left with are line drawings, which would all be similar. We have a certain approach to all our projects but we dress them in different ways.
Your studio recently completed the Vesper Bar at The Dorchester in London. Tell us about your design process for the project.
When The Dorchester opened in the early 1930s, the hotel commissioned a promotional book called A Young Man Comes to London. I started to research it and found that it was illustrated by the photographer and painter Cecil Beaton, which sparked my interest in the Bright Young Things group – a term given by the press to the young, bohemian aristocrats and socialites of London – and the interior design of the time. There were lots of mirrors, mahogany furniture, everything was painted white or pickled. It was all very avant garde. We took all these stories and used them to create the Vesper Bar. So, in order to look forward, we had to look back.
What are the similarities between designing hospitality spaces and designing homes?
It’s very similar in the sense that when we are creating the design narrative, we talk to one person and allow them to guide the process. We look at the building and see what style it is too. Is it done in a classical style? Is it modern? In both hospitality and domestic design, we also look at how people move between the spaces. We review all of these elements with the client, then tweak it according to their experience. For example, if there is a married couple and one of them gets up before the other, it is important that they can go seamlessly into the bathroom, then into a dressing room and then into a corridor, without going back into the bedroom. We want to bring solutions to our clients, to help improve their lives.
For more from Brudnizki, tune in to
‘Monocle On Design’
on Monocle Radio.