01
Some jolly news. It’s that moment in the Monocle calendar for us to host you at our Christmas markets. First up this weekend it’s the turn of our team in Zürich, who would love to see you at our Dufourstrasse 90 HQ. The market is a chance to buy lovely gifts, warm your cold bits with some Glühwein and succumb to the siren call of our COO, Anna, by purchasing an indecent number of Monocle subscriptions. Then, next weekend – that’s 9 and 10 December – Midori House in London pulls out all the crackers with stalls, food, Santa, live radio and cheesy treats (of the culinary variety – not any of our radio hosts). Come and say hello to us. We’d love to see you.
02
Last Sunday, I lost my glasses in the bushes. I was helping a friend get their garden in order – you would marvel at my nimbleness with the old secateurs – when my glasses were dislodged by a waggling tail of wisteria and plummeted into a large tangle of ivy in a neighbouring garden. Now, looking for your glasses – in the dimming afternoon light – is tricky if, well, you don’t have your glasses. Or if they are in a neighbouring property.
Despite my best efforts and a return visit in sunnier conditions the following day, they have vanished (perhaps now that India’s tunnel rescuers have triumphantly completed their task, they might lend a hand). So a new pair.
First stop, a well-known optician where the upsell is intense: they can give me a second pair for half-price, will charge less if I lock myself into a monthly finance scheme for two years but would not recommend that I use another pair of frames I have from a rival brand. Next stop, one of those disruptor opticians where the vibe is more discount airline with endless add-on costs if I want a better lens, the thinnest one, and the shop assistant is not in a mood to be helpful – hoodie hood up over baseball cap is not what you call a welcome. So I am soldiering on with an old pair and have made an appointment for an assessment with an eye surgeon – and if they also want to upsell me on a few face tweaks, so be it.
03
When you come to our Christmas market in London, you should also take a moment to go and see the crew at The Monocle Café, just around the corner on Chiltern Street. There’s a very good team in there and, on a chilly winter’s day, it’s the place to be. Last week, while my colleague Luke and I were jumping around the Gulf, the café also turned out to have good soft-power credentials for our brand. We met a government minister who congratulated us on the progress of our business as a trusted media player and then revealed that he can’t resist our tasty Danish-bun display. He visits every time he’s in London. Then we met another senior government minister, with a royal title, who also comes to the café for nourishment (to get the magazine and our coffee). It shows you the power of good hospitality. But don’t worry, you don’t have to be a global political player to visit; we believe in buns for all.
04
A final blast of Monocle. Out now is Monocle’s December/January issue as well as our annual lookahead, The Forecast. And, from next week, you can also pick up a copy of our winter newspaper, Monocle Alpino – copies will be available at the Monocle Christmas markets. In short, we are taking over the newsstand as well as wooing the world with sticky pastries.