Opinion / Christopher Lord
Playing to the gallery
“I can smell money,” said one US gallerist, swinging her lanyard, in anticipation of Design Miami’s advance opening on Tuesday – and the likely influx of hungry collectors. Some 35,000 people are expected to descend on the purpose-built exhibition hall in Miami’s Pride Park. As ever, the collectable furniture fair, which runs until Sunday, shifts in tone from booth to booth. Walking through the hall, there’s a boxy bright-white stall with a single sofa near São Paulo gallery Diletante 42’s muted mid-century pieces. Elsewhere, Jeremy Anderson’s stout and striped lamps are on show at the booth of London-based gallery Fumi.
Design Miami has always pitched itself at the higher end of collectable design. Despite headwinds in the art market (Miami Art Week also kicks off today), the fair’s CEO, Jennifer Roberts, remains bullish. This year’s edition is expected to exceed the $300m (€278m) made by the galleries that participated last year. Design Miami was also acquired by merger by Basic Space in October, an online marketplace for design and fashion. The fair is hoping to attract a younger base of collectors, specifically those who might drop a substantial amount of money on contemporary furniture, as they would on luxury watches or trainers.
The fair makes no bones about its commercial bent (Birkenstock, fresh from its autumn IPO, has built a mini jungle in the exhibition hall) but this does not detract from a very solid, thoughtful showing by a number of exhibitors. Mexico City’s Ago Projects presents an earthy dining table and chairs by Rafael Triboli, made from mahogany inlaid with wax sunbeams. Magen H Gallery has rescued Hervé Baley, a 20th-century French architect who made origami-like furniture, from obscurity and Monocle Design Award-winner Nifemi Marcus-Bello is showing a sand-cast material furniture collection formed in an auto-parts foundry in Lagos. The event, in short, has struck a balance between commerce and experimental or collectable furniture design. Expect other fairs to follow suit.
Christopher Lord is Monocle’s US editor. For more analysis and insight, subscribe to Monocle today.