Thursday 21 November 2024 - Monocle Minute | Monocle

Thursday. 21/11/2024

The Monocle Minute

The Opinion

All change: America prepares for Trump’s inauguration

Image: Shutterstock

Politics / Christopher Lord

Don’t confuse the Trumpian dystopia you see on social media for the real America

I have spent the past few weeks packing up my life and preparing to leave the US. But try not to read too much into the timing. While many Americans say that they’re considering their options ahead of the incoming administration and its very real potential for pandemonium, I’m hanging up my spurs with a heavy heart. For me, it has been an extraordinary three years of reporting all over this country, from the deepest south to the frigid north. If you asked me whether I had any insights for those trying to understand the present moment, I would offer an adage that has guided my time over here: never confuse the maelstrom of online America for the real thing.

If you open the disaster formerly known as Twitter right now, you will be served an image of an America in thrall to the cult of Donald Trump. But the wincingly triumphant devotional memes are an untrue reflection of where the country is really at. Yes, many voters backed the Republicans for the first time a few weeks ago. But I believe that a lot of them held their noses while doing so, making a cautious pact with the former president in the hope that he would bring them more bang for their buck.

I can somewhat understand this. My time in the US has coincided with the rise of the $10 coffee (before tip). The bill for a quick business lunch or a bag of groceries will leave you aghast and a less-than-salubrious motel room typically goes for $400 a night. Many Americans’ wallets are bulging but price has bidden farewell to value. Trump successfully – if unfairly – pinned this entirely on the current administration and it was a prevalent sentiment on election night at the only Republican watch party in deep-blue Washington, where I was stationed. Yet I also heard a lot of scepticism, even boredom, about the showmanship of the candidate on the campaign trail. There was a feeling among Republicans, old and new, that Trump needs to make good on his promises (or, at least, some of them). That will be the test of the next four years, of the president-elect and of America itself.

Christopher Lord is Monocle’s outgoing US editor. For more opinion, analysis and insight, subscribe to Monocle today.

The Briefings

Shoot for the stars: EU defence spending is on the rise

Image: Alamy

Defence / Europe

European defence spending increases again but falls short of two per cent threshold

EU countries are on course to spend a record €326bn on defence by the end of 2024, according to the European Defence Agency (EDA). This marks the ninth year in a row that the bloc’s combined defence spending has risen. The EDA’s announcement comes at a crucial moment. Donald Trump, who will be inaugurated as US president for a second time in January, has repeatedly criticised some European nations for failing to spend enough on defence.

Most of the money spent in 2024 went towards R&D, as well as equipment to replenish stocks of weaponry and ammunition sent to Ukraine. Despite the steady rise in investment over the past decade, the headline figure still only represents 1.9 per cent of the EU’s GDP, which though in this case refers to the bloc as a whole, falls below the 2 per cent threshold often held up as necessary to counter both military threats and Trump’s criticism.

Place in the sun: A rendered image of the solar and battery farm in Horsham

Image: Victoria State

Energy / Australia

Victoria announces Australia’s first fully government-owned energy project in decades

Jacinta Allan, the premier of Victoria, has announced the construction of a large-scale solar and battery farm that will be capable of powering 51,000 homes. The SEC Renewable Energy Park is expected to open in 2027 in the city of Horsham and will include a 119-megawatt solar facility and a 100-megawatt two-hour battery. With a budget of AU$370m (€230m), plus a pledge to create a community benefits fund with an investment of $42,000 (€26,000) for each year of construction and $70,000 (€43,000) every year afterwards, the park will be Australia’s first fully government-owned energy project since its electricity grid was privatised in the 1990s.

The announcement is a significant step towards a more sustainable future for a nation whose politics has long been mired in the so-called “climate wars”. It will also create about 250 jobs and eventually help to lower energy prices, while bolstering Australia’s claim to be a clean-energy pioneer.

Measuring up: The Arc'teryx product development workshop

Image: Kohei Take

Fashion / Finland

Upstart technical-apparel brands challenge the dominance of sportswear giants

Finnish multinational Amer Sports saw its revenues rise by 17 per cent to €1.3bn in the third quarter of 2024. This growth was largely down to Arc’teryx and Salomon, which have become the stars of the group’s portfolio and grabbed market share from sportswear giants such as Adidas and Nike.

The premium technical-apparel labels have been investing in the expansion of their global physical-retail footprint, while refreshing their images by aligning with other fashion brands. Salomon, which was founded in the French Alps and specialises in outdoors wear, has been doubling down on its Sportstyle category and forging new relationships with brands such as Maison Margiela and Comme des Garçons. A Sportstyle shop has just opened in London, in addition to a pop-up in New York. James Zheng, the CEO of Amer Sports, expects growth to continue into 2025.

Beyond the Headlines

Q&A / ‘Monocle: The Entrepreneurs’

Three founders share some of their hard-earned wisdom

In the latest issue of Monocle: The Entrepreneurs, we asked 20 business leaders at the top of their game to share their advice for those who are just starting out. For more insights, pick up a copy of the magazine or tune in to The Entrepreneurs on Monocle Radio.

1. Focus on development
“Our skincare line took more than three years to perfect in an award-winning lab in Osaka. Japan leads the way in product innovation, constantly rethinking and reinventing formulas. That approach was our driving force. We kept our range minimal to start with. Every detail had to be right.”
Nora Kato, co-founder, Ipsum Alii, a skincare brand based in Zürich that sells Japan-made products.

2. Play to your strengths
“I often describe our business as the ‘smallest developer in Hong Kong’. We try to avoid direct competition with the big players by being selective about the sites that we pick.”
Keith Kerr, founder and chairman, The Development Studio, a property developer in Hong Kong.

3. Take inspiration from the best
“Longchamp’s Le Pliage has long dominated the global bag market but is it still cutting edge? We questioned to what extent it was sustainable and functional when we were designing our own bag. We have since crafted the ultimate versatile tote. It’s lightweight, spacious and stylish – a Mary Poppins bag for your life.”
Lili Radu, co-founder, Vee Collective, a brand of totes.

For more entrepreneurial tips, buy the latest issue of‘Monocle: The Entrepreneurs’, available online and on newsstands now.

Image: Reuters

Monocle Radio / The Entrepreneurs

How slowing down can enhance experiences

We meet the co-founder of European Sleeper, a railway company reviving night trains and connecting great cities across the continent. And to ensure we’re travelling in style, we’ll hear from the founder of Tom Àdam, a Berlin-based loungewear brand revered for its PJs.

For more business-minded insights, tune in to ‘The Entrepreneurs’ on Monocle Radio.

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