Words with... / Giulia Molteni, Italy
Design dynasty
Angelo and Giuseppina Molteni opened their furniture workshop 90 years ago. Today, Molteni&C and the wider Molteni Group are internationally recognised for their outstanding designs. Despite the Brianza-based company’s global reach, however, it remains first and foremost a family business. Now it’s being led by a third generation of the family, including Giulia Molteni (pictured seated), the brand’s head of marketing and communication. Here, she tells us about the secret to a brand’s longevity.
Why join the family firm?
My dad is the president of the Molteni Group but we were free to pick our own careers. I started by moving to New York to work in fashion. It was a good time and it helped me to understand who I was and how to separate Giulia as a person from Giulia as a part of the Molteni family. But when I came back to Brianza, I wanted to prove myself and contribute to the growth of the Molteni Group.
How important is sharing knowledge between generations?
There is know-how that is passed down the generations, especially around product quality, and it goes back as far as my grandparents in 1934. Our family’s obsession with quality is one of the main traits that contribute to our work’s longevity. We continue to grow as a group too and that’s down to the way in which we’re managed. We are a family business but with an external CEO – that’s the secret.
How do you ensure that you’re all aligned in terms of vision?
It’s a matter of discipline, which you can practice. It’s not always natural but with planned-out company governance and open discussion, you can make it work. It’s important to remember that we are not only producing very nice furniture. We are also progressing design culture around the world.
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