Sunday Roast / Sebastian Proft
All sewn up
In 2012, Sebastian Proft gave up his career in banking to become a fashion entrepreneur in his native Austria (writes Anton Preuss). Proft and his wife, Kathrin, have since become the owners of multiple top brands including Tyrolean felt and knitwear label Stapf, tailoring company Dollinger, Tracht manufacturer Feli & Hans and Dutch denimwear specialists Kings of Indigo. Here, Proft tells us about his Christmas feast of venison, his penchant for Pilates and Frank Sinatra’s festive crooning.
Where will we find you this weekend?
In Berchtesgaden in the Bavarian Alps. It’s my home and one of the most stunning corners of the world.
How do you like to begin a Sunday – a gentle start or a jolt?
Gentle. But I’m up early, baking bread and tackling a bit of work before the house comes alive. Life with three daughters is a combination of negotiation and noise, and I wouldn’t have it any other way.
What’s for breakfast?
Home-baked bread. Add some local cheese, spreads and vegetables, and voilà, it’s a feast. Breakfast is my favourite meal of the day because it is quiet and delicious, and makes me feel as though I’ve already achieved something before the day has even begun.
Walk the dog or downward dog?
Neither but I make time for Pilates. Running takes its toll and Pilates is my secret weapon for staying injury-free. It’s not glamorous but it works.
Lunch in or out?
In the fashion industry, lunch is aspirational – something that you read about but rarely get to experience. On the rare occasion that I have time, it’s simple, fresh and paired with half-baked ideas scribbled on a napkin.
A Sunday culture must?
Creativity needs downtime and that’s what Sundays are for.
Which table will you be booking this winter?
A long, wooden table at home, where I’ll be surrounded by family and friends. For me, it’s all about warmth, laughter and maybe a slightly chaotic serving of food.
What’s on the menu this Christmas?
Venison from the local woods, paired with hearty, seasonal vegetables such as roasted cauliflower. It’s my one exception to my vegetarianism – a nod to tradition and sustainability. The meal feels as grounded as the forest that it comes from.
Your festive tipple of choice?
A glass of spiced Glühwein. It’s festive, comforting and makes the kitchen smell amazing. For something lighter, I might go for a herbal sparkling drink – it’s a good balance after the venison.
News or no news?
News – but I curate it carefully. I stick to The Economist and The New York Times podcasts for intelligent insights without the doom scrolling.
A Sunday soundtrack?
Daft Punk. “Lose Yourself to Dance” is a favourite. Nothing beats a bit of funky electronic energy. During the holidays, though, I might mix in some Frank Sinatra or classic carols to keep things festive.
To hear from more plucky entrepreneurs and see which businesses we have our eye on for 2025, pick up a copy of‘The Entrepreneurs’, featuring our Austria survey. You’ll find it on all good newsstands now.