Words with... / Bianca Gerber, Switzerland
Laws of design
Swiss entrepreneur Bianca Gerber was not satisfied with her work as a paralegal in a Zürich firm, so she quit and founded Les Bois, an independent design studio working with local carpenters to create unique and durable wooden furniture. We caught up with Gerber to talk about her career transition and the lessons she brought from the legal world to design.
Why did you choose to go down a different path?
I never felt truly fulfilled as a paralegal. I couldn’t get used to the idea of being employed for the rest of my life. Deep down I’ve always wanted to run my own business and I knew that I was going to design my own furniture one day. It’s the best decision I’ve ever made.
How did your previous experience aid your creative pursuits?
Having a legal background was very helpful for building my company from the ground up. I had some understanding of the systems, could make big decisions and handle any issues with the producers. If you’re an artist, that’s often the kind of skillset you’re lacking.
How would you describe Les Bois’s design philosophy?
The brand focuses on minimalism with a clean, honest and contemporary design that also celebrates its passion for raw material. I get my furniture directly from the cabinetmaker and deliver it to my clients. It’s special to be able to knock on their door, have a conversation and get feedback.
What are your hopes for Les Bois in 2025?
We really want to go further and extend the collection. Right now, Les Bois has about eight models with various sideboards in different sizes, as well as wardrobes, shelves and night tables – but I’m planning more. Another goal is to have my own showroom at some point.
shoplesbois.ch
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