Meet the South Tyrol specialists behind better hotels
The Italian region of South Tyrol is shaped by its long-held culture of quality. Here, hospitality operates as a holistic system – where guest experience, business strategy and regional identity converge thanks to a network of internationally renowned specialist providers. Together, their expertise reflects a human-centred approach to innovation across the sector.
Höller
Founded as a carpentry in Bolzano (Bozen) in 1949, Höller is a third-generation family business that has evolved into a trusted partner for architects and developers thanks to its constant innovation. Its work in hospitality reflects a wider shift towards tailored environments, where luxury clients demand both technical precision and material sensitivity. “In these environments, time pressure is less dominant, allowing a stronger focus on fine details and quality execution,” says Katrin Höller. Alongside hotel projects, the company also makes interiors for luxury yachts, crafted almost entirely within its own workshops, where each element can be assembled and refined before installation.
It’s an approach that reflects Höller’s commitment to combining traditional craft with world-class innovation to deliver work at the highest level.
ReGuest
If craftsmanship defines the physical layer of hospitality, ReGuest operates at its digital core. Simplifying many needs into one, the South Tyrolean developer created a commercial operating platform that integrates customer relationship management, digital marketing, guest experience and business intelligence, enabling hotels to increase direct bookings.
“An independent can now operate with a layer of intelligence that would have cost millions a decade ago,” says CEO Michael Mitterhofer. Created in a region known for its exacting standards, the tool is built for performance and measurable results. Its success reflects a broader regional strength: translating complex needs with intuitive solutions.
BEAM
BEAM completes the picture as a platform for exchange. Held annually in Bolzano (Bozen), the hospitality innovation summit convenes a global community of hoteliers, designers and strategists to explore the sector’s future. Its format prioritises practical applications, with workshops and discussions that move from concept to implementation over two days while exchange between disciplines is encouraged.
More than a conference, BEAM positions South Tyrol as both contributor to and convener of global hospitality thinking. Set within a region where the industry is deeply embedded, it reinforces the role Höller’s woodcraft is developed for luxury yachts and resorts of local culture as an active driver of innovation.
Find out more at suedtirol.biz
