Never Still
Through restless creativity, self-expression and high-octane competitiveness, three global talents reveal how they build momentum in their lives and careers by always staying on the move.

Jay Chou
Mando-pop singer, songwriter and producer
Talented
More than just the “King of Mandopop”, Jay Chou is, in fact, the ultimate multi-hyphenate talent: singer, actor, musician, director, label boss, author, philanthropist.
Creative
For the past 25 years, Chou has channelled his restless creativity into countless disciplines, becoming one of the most influential artists in the Chinese- speaking world.
Inspirational
Travel is a constant inspiration. “Every journey helps me see the world in a new way,” he says. “It’s a chance to shape who I am and what I create.”

Every journey helps me see the world in a new way. It’s a chance to shape who I am
Passionate
Whether venturing for business or pleasure, Chou does so to make connections, indulge his passions and gain new experiences that shape him as an artist.
Individual
As Chou accumulates these episodes, they forge a greater sense of individuality. Across a lifetime of travel, no two people’s journeys are the same.
Personalised
Chou’s Rimowa Original Cabin celebrates that outlook, as he personalises his trusty travel companion with stickers that reflect his passions – including a love of tennis.
ROSÉ
Global music superstar
Successful
As a member of the South Korean girl group Blackpink and a solo artist, the golden-voiced soprano Rosé has topped the pop charts around the world in recent years.
Independent
The Auckland-born, Melbourne-raised singer is navigating life as a solo artist, while criss-crossing the globe for performances and appearances.
Moving
Travelling back and forth from her base in Seoul, Rosé has embraced life in constant motion. Home becomes wherever her Rimowa Classic Cabin suitcase is.

Travelling the world only makes me realise just how much more there is to explore
Expressive
To bring a little personality to her case, Rosé has decorated it with meaningful stickers, including one bearing the title of her 2024 album, rosie.
Connected
Other stickers pay tribute to key destinations from her recent travels. There is also a tricolour Taegeuk – a variation of the symbol on the South Korean flag.
Adventurous
While the resilient aluminium shell of Rosé’s RIMOWA is now full of colour and life, it still has space for mementoes of the many adventures yet to come.
Sir Lewis Hamilton
Formula One racing champion
Driven
With a nine-month, 24-round Formula One season that takes him from Australia to Abu Dhabi, Sir Lewis Hamilton is always on the move.
Progressive
“It’s a real privilege to be able to travel and see different places,” says the seven-time world champion. “You learn so much about yourself.”
Informed
Hamilton’s restless competitive streak also informs his view on travel: “It’s very much about reinventing, taking yourself out of comfortable positions and challenging yourself.”

It’s a real privilege to be able to travel and see different places
Stylish
With his commitment to precision design and engineering, Hamilton is often seen racing through a departure lounge with his Rimowa Original Pilot.
Sentimental
A less expected sight is the sticker adorning Hamilton’s case dedicated to his pet bulldog, Roscoe – revealing a softer side to this steely competitor.
Heartfelt
The British legend is away from home for much of the year, so the decal is a reminder of their bond – and the soft heart that beats beneath his race suit.