Sporting legacy
Ahead of the 2030 Fifa World Cup, astute entrepreneurs and developers have identified Morocco as a place primed for growth and investment. Yet the country’s continued successes will be felt far beyond the sporting euphoria thanks to a diverse, open and collaborative leadership.
Accelerating change
Morocco’s investment strategy
As Morocco readies to co-host the 2030 Fifa World Cup, the country is already capitalising on the dynamic partnerships it will create.
In the run-up to the 2030 Fifa World Cup, the stadiums are not Morocco’s only major investment: the Kingdom is aiming to create a “lasting social and economic legacy” from the tournament, says Karim Zidane, the minister delegate in charge of investment. The event is also catalysing a major shift in Morocco’s investment environment. The authorities are steering investors, both domestic and foreign, towards public-private collaborations.
A new framework established in 2023, along with a €1.5bn endowment from the Mohammed V Fund for Investment, is supporting partnerships between state and private companies to build infrastructure in healthcare, transport, education and the digital ecosystem. The aim is to turn Morocco into a private-sector-driven economy by 2035. The World Cup represents “a strategic turning point” for Morocco, says Zidane. “It will act as an accelerator of growth, skills and confidence.”
The tournament will create up to 335,000 direct and indirect jobs in Morocco’s labour market, principally in tourism, but also event management, digital industries, transportation and other sectors. The 1.2 million international visitors who come for the World Cup are expected to spend €2.2bn, boosting those sectors further. For global investors, Morocco offers a dynamic business environment in which entrepreneurship and openness are promoted.
Stewards of growth
AMDIE
Consistency is the key to Morocco’s global appeal as the country continues to chart a path to success beyond the sporting arena.
The 2030 Fifa World Cup will be the pinnacle of Morocco’s long-term commitment to build a “modern, competitive and forward-looking nation”, according to Ali Seddiki, the director general of Moroccan Agency for Investment and Export Development (AMDIE). It is an opportunity to showcase to the world a country that is on the brink of a boom.
The momentum created by the tournament is already bringing in huge foreign investment. Global giants, including Renault, Airbus and Boeing, have expanded operations into the country. Morocco’s high-quality education system and young, multilingual population bolsters a growing R&D sector, with strengths in tech and renewables.
For foreign investors, Morocco offers a safe, simple and welcoming place to bring capital. The country’s reputation as a stable haven and a gateway gives it a unique head-start in a rapidly connecting world. “Morocco’s commitment is also one of credibility,” says Seddiki. “Beyond the infrastructure, it is the consistency and reliability of execution that stand out.”
Unlocking the code
Morocco has committed to training 100,000 students and workers in digital skills by 2030. Digital services exports are also rising, reaching $2.8bn (€2.4bn) in 2024.
