Versatility

For every occasion
A short turn off the Graben in Spiegelgasse, the case is quickly made. The two-floor boutique is a study in composed formality: a midnight-blue dinner jacket awaits its Burgtheater debut, an assistant sets out a tuxedo shirt with cutaway collar. Yet it’s not all ceremony. Racks of rugby shirts and neatly pressed chinos emphasise that Anton Meyer equally understands off-duty wardrobe needs.

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Conviction

Fitting approach
What sets Anton Meyer apart is its point of origin. This isn’t a venerable Viennese outfitter but a German house staking its claim to Austria’s capital. Brand architect Max Meyer-Abich and tailor Marc Anthony began the venture in 2012 with the conviction that menswear should be well made yet easy to wear. “I was already Marc’s client when we said, ‘Why not put this on the rack?’” says Meyer-Abich.

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Craft

Local character
While Meyer-Abich steers the brand, Anthony supplies the bench-craft and eye for fit. That pairing has taken Anton Meyer from a single shop on Hamburg’s Rathausmarkt to addresses in Frankfurt, Munich and Vienna. In each, sharp staff build wardrobes that reflect the local character and stretch from workwear to white-tie premieres. “Formalwear is where people still assume quality scales with price,” says Meyer-Abich. “But cut out the dealer margins and you can deliver a state-of-the-art suit for a fraction.” Fabrics come from Europe’s most storied mills, including Solbiati linens and fine Loro Piana wools. Recent small-batch collaborations include a linen jacket with Maison Hellard. Anton Meyer’s promise is enduring quality: good cloth, clean cuts, attentive aftercare. “Plenty of men are grateful when someone in the shop says, ‘Here’s a great chino, here’s the jacket to pair it with, and here’s how it comes together.’” The result feels considered and sophisticated, yet accessible. “The concept works because we are just making clothes that we want to wear.”