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Design

Urban parenting: A seamless transition

Modern parenting needn’t mean sacrificing design or rethinking daily life. Nuna’s premium baby gear pairs effortlessly with a contemporary lifestyle, bringing Dutch design flair to the most practical moments.

Life, uninterrupted: When art director Anna Jay and photographer Nik Adam were expecting their first child, keeping a sense of self was important. “We always said we wouldn’t be one of those couples who missed out on the things that we did before,” says Nik. “We wanted our child to become a part of our lives, not change our whole lives,” adds Anna.

Daily rhythms: It’s not just architects who prize walkable cities. For new parents, short outings are essential. “It’s important to see daylight and establish his circadian rhythm,” says Anna. Wrapped in CUDL luxe’s finest performance cashmere, a trip to a bakery or city park becomes not just a daily treat but an intimate bonding moment.

Eye for style: As a creative couple, interior design is important. “Setting the atmosphere is everything,” says Nik. His style, says Anna, is eclectic and textured; he praises her eye for statement pieces. Nuna’s timeless designs blend neatly with their décor. “We’re always mindful of keeping things in line with the aesthetics of our home,” she adds.

Evolved design: For Nik and Anna, a piece earns its place through good design. The BRYN highchair does just that: its tidy timber profile and refined details sit easily alongside their favourite furniture, while smart adjustability ensures it evolves with their child – proving practicality can still look perfectly composed.

Connecting with people: Being nimble on London’s historic streets isn’t just a question of mobility; it facilitates building and maintaining important friendships. “We don’t have family nearby, so friends become your network,” says Anna. “Having a baby has made the city feel like more of a neighbourhood than it ever has.”

CUDL luxe by Nuna
CUDL luxe: The baby carrier, ideal for city walks
SWIV push chair
SWIV: The brand blends timeless design principles with innovative features, such as the pushchair’s 360-degree swivel wheels, which aid mobility
LEAF grow by Nuna
LEAF grow: The design complements Nik’s grandfather’s rug
BRYN high chair by Nuna
BRYN: The highchair’s wood accents make it part of the furniture
SWIV push chair

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