Delivering progress
AMDIE

For the Moroccan Agency for Investment and Export Development (AMDIE), a smart long-term strategy is delivering results at home and abroad.

Thanks to more than 25 years of visionary leadership from King Mohammed VI, maturing partnerships and coherent strategies have born fruit. The North African country has become a global powerhouse for both inward investment and international exports. “With the New Development Model and the Investment Charter in place, we’re aligning long-term national ambition with global opportunity, from energy sovereignty to industrial resilience and continental leadership,” says AMDIE’s general director, Ali Seddiki.

Since the Investment Charter launched in 2023, 238 projects have been approved across a range of territories and industries. Meanwhile, AMDIE’s Export Morocco Now programme speaks to that readiness, supporting 350 Moroccan SMEs and cooperatives to build capacity internationally by next year.

“‘Morocco Now’ is not just a brand, it’s Morocco’s economic stance in the world,” says Seddiki. “It signals readiness: a country that combines political stability, strategic vision, competitive infrastructure and talent – and is open for business. We use it as a platform to articulate Morocco’s value proposition at global events.”

Network appeal
AMDIE is part of a wider ecosystem of government bodies and territorial authorities committed to delivering Morocco’s economic vision.

By helping Moroccan exporters leverage access to new markets and positioning the ‘Made in Morocco’ label as a mark of trust and quality, AMDIE has reframed the country in the eyes of the world. “At its core, ‘Morocco Now’ reflects a broader ambition: to present Morocco not as a peripheral market, but as a reliable partner and emerging reference point in the global economy,” he says.

With government support via AMDIE, Moroccan companies are able to scale with purpose and compete with confidence. “We’re also placing a strong emphasis on inclusion,” says Seddiki. “A dedicated track for women-led businesses is helping 100 female entrepreneurs tap into opportunities across the African Continental Free Trade Area.”

“My message is simple,” he adds. “Don’t watch Morocco’s transformation from the sidelines, be part of it. The fundamentals are here: political stability, a clear strategic vision, world-class infrastructure, a skilled workforce and a government that delivers.”

Factor in a strategic geographical location with easy access to the rest of Africa, Europe and the Middle East, and the country, says Seddiki, is a compelling proposition for inward investors. “If you’re looking for your next base of operations, your next manufacturing hub, your next growth story, Morocco is ready.”

Setting benchmarks
AMDIE’s flagship success stories include a MAD14.3bn (€1.36bn) investment in a EV battery gigafactory in Kenitra that will create more than 2,300 direct jobs.