Winning formula
One of the key drivers of Morocco’s impressive performance in tourism and commerce is public-private collaborations. Partnerships are thriving in sectors as diverse as pharmaceuticals, aerospace, green energy and technology.
Agents of change
Morocco’s tech businesses
Thanks to Morocco’s strategic location and dynamic workforce, technology is just one of many thriving sectors ripe for investment.
It is an exciting time to be in the technology business in Morocco, says Hassan Rouissi, the associate director of digital transformation agency Gear9. “The dynamism has been exceptional over the past decade,” he says. “There is positivity, and everyone is focused on growth.”
Morocco’s booming tech sector currently contributes 6.8 per cent of the country’s GDP and the government has enacted a series of laws and regulations to help it grow further. A wide range of talent is being developed, from universities to industry. “Our young people are motivated to evolve in their careers,” says Mehdi Kattani, CEO of tech company DXC. “And our mission is to deliver the same standards as in London, Dubai or Rome.”
Digital services exports are also rising, reaching $2.8bn (€2.4bn) in 2024. Coupled with the year-round sunshine, it makes Morocco an attractive destination for international tech investors. “When companies come here, they can have it all,” says Rouissi.
