Why provenance matters | Monocle

Does wealth make us rich anymore?

Why provenance matters

15

15

00:00 / 00:00

/

Cover art for Does wealth make us rich anymore?

27 September 2016

Episode 2

30 minutes

Why does provenance matter? We meet entrepreneurs from the US, Serbia, Russia, Brazil and beyond to assess the importance of storytelling in buoying brands and the value of understanding the origins of the products we surround ourselves with. This is the second episode in Monocle 24’s series of podcasts for Unlimited – a new forum powered by UBS – which challenges notions of wealth, ownership, luxury and legacy.

27 September 2016

Share episode

Download

/

sign in to monocle

new to monocle?

Subscriptions start from £120.

Subscribe now

Loading...

/

15

15

Live
Monocle Radio

00:0001:00

  • The Pacific Shift