Monocle Reads: BJ Fogg | Monocle

Meet the Writers

Monocle Reads: BJ Fogg

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Cover art for Meet the Writers

6 February 2020

20 minutes

We speak to BJ Fogg, founder of the Behaviour Design Lab at Stanford University and an innovative researcher of behavioural sciences for more than 20 years. His new book, ‘Tiny Habits: The Small Changes That Change Everything’, details how to transform behaviour and achieve self-change in four simple steps.

6 February 2020

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