Monocle on Culture
Whatever happened to hype?
00:00 / 00:00
11 January 2016
Photo: Ralph Arvesen
Who hypes the arts? Publicists? Artists? Fans? Robert Bound sits down with music magazine maestro David Hepworth, arts and entertainment writer for ‘The Daily Telegraph’ Alice Vincent and publicist Emily Bryce-Perkins to find out how hype has developed over the decades.
11 January 2016
Who’s responsible for hyping the next big thing? Robert Bound is joined by music magazine maestro David Hepworth, arts and entertainment writer for ‘The Daily Telegraph’ Alice Vincent and publicist Emily Bryce-Perkins to discuss the way that hype surrounding music has developed.
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