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Chapter 1
How do you hype music?
Who’s responsible for hyping the next big thing? Robert Bound is joined by music magazine maestro David Hepworth, arts and entertainment writer for ‘The Daily Telegraph’ Alice Vincent and publicist Emily Bryce-Perkins to discuss the way that hype surrounding music has developed.
11 minutes
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Chapter 2
How do you hype music in-store?
Monocle’s Sara Aridi meets Peter Kaye, general manager of Bleecker Street Records in New York, to find out about the in-store excitement generated around an album release.
5 minutes
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Chapter 3
How do you hype a product?
Publicist Emily Bryce-Perkins gives us a PR’s take on hype. How do you promote something that you might not believe in? With contributions from David Hepworth and Alice Vincent.
11 minutes
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