What’s in a logo?
00:00 / 00:00
31 May 2016
Photo: Andrew Urwin
Today we mull over the benchmarks of branding and the benefits of a likeable logo. We talk nation branding and Canada’s visual identity with Toronto correspondent Chris Frey and chart the rise and fall of logos in fashion. Plus: we hear the history of the iconic Olivetti icon and Josh Fehnert asks a partner from Pentagram about the rules for designing a decent visual identity.
31 May 2016
Photo: Andrew Urwin
The London office of design agency Pentagram is behind some of the most exciting examples of brand building, including the identity of the Great Western Railway. Partner John Rushworth shares a few rules of thumb for identity design.
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Photo: Associazione Archivio Storico Olivetti, Ivrea
Olivetti, the Italian company that’s famous for its typewriters, also has one of the late 20th century’s most recognisable logos. The firm was an early adopter of meticulous design not only in its products and showrooms but also in its visual identity. Henry Rees Sheridan reports from an exhibition at the Institute of Contemporary Arts, London.
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