Monocle on Design

New Austrian fashion

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4 July 2017

Episode 299

30 minutes

Ditch the dirndls and leave out the lederhosen, there’s a fresh crop of fashion designers in the Austrian capital who are taking the nation’s wardrobe in new directions. Alexei Korolyov cuts a dash around town to investigate the city’s sartorial success.

4 July 2017

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Chapter 1

12 minutes

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Chapter 1

Fresh young talent

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Meet the people behind some of Vienna’s up-and-coming fashion labels.

12 minutes

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Chapter 2

5 minutes

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Chapter 2

The state of the industry

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Why isn’t Austria renowned for its fashion? The insiders explain.

5 minutes

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Chapter 3

6 minutes

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Chapter 3

Viennese retail

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Take a stroll through Vienna’s fashion hot spots for a look at how retail is done well.

6 minutes

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Chapter 4

7 minutes

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Chapter 4

Fashion ambassador

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Austrian fashion ambassador Claudia Rosa Lukas gives her verdict on the country’s industry.

7 minutes

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