Challenging Fast-Fashion Consumption | Monocle

Monocle on Design

Challenging Fast-Fashion Consumption

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4 July 2023

Episode 612

31 minutes

We highlight the platforms that are challenging fast-paced fashion consumption. Plus: we look at revamping our current wardrobe through rental, repair and sustainable clothing choices.

4 July 2023

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Chapter 1

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Chapter 1

By Rotation

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Over the past few years, the platform that allows users to lend and rent designer wares has grown significantly in the UK. This year, it launched in the US. By Rotation founder, Eshita Kabra-Davies, joins us in the studio.

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By Rotation

Chapter 2

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Photo: Marc Sethi

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Chapter 2

Sojo

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Sojo, which works to modernise the garment repair and tailoring industry, counts partnerships with brands such as Denmark’s Ganni and a recent residency at Selfridges’ flagship shop in London amongst its latest projects. Josephine Philips, founder of Sojo, discusses her clothing alterations app.

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Sojo

Chapter 3

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Chapter 3

Hardly Ever Worn It

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Hardly Ever Worn It, or Hewi, as it is abbreviated, is a platform for buying and selling clothing, shoes and accessories. Rachel Reavley, advisor to Hewi, joins Natalie Theodosi in our Marylebone studios to reflect on recent trends.

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Hardly Ever Worn It

Chapter 4

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Chapter 4

Sourcewhere

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The fashion sourcing app helps users find and request clothing and accessories – new and pre-owned – thanks to a verified and professional network of personal shoppers, sales advisors and private collectors. We meet with the app’s founder Erica Wright.

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