Monocle on Design

On Design 41: How ‘Jantelagen’ shaped Stockholm’s fashion

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Cover art for Monocle on Design

18 May 2017

05 minutes

‘Jantelagen’ – the ‘law of Jante’ – describes the Nordic mentality that celebrates the collective and not standing out from the crowd. Paradoxically, its application in fashion has helped designers from Stockholm distinguish themselves on the world stage.

18 May 2017

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