Monocle on Design
On Design 41: How ‘Jantelagen’ shaped Stockholm’s fashion
00:00 / 00:00
18 May 2017
‘Jantelagen’ – the ‘law of Jante’ – describes the Nordic mentality that celebrates the collective and not standing out from the crowd. Paradoxically, its application in fashion has helped designers from Stockholm distinguish themselves on the world stage.
18 May 2017
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