On Design 51: Does trend forecasting fetter designers? | Monocle

Monocle on Design

On Design 51: Does trend forecasting fetter designers?

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Cover art for Monocle on Design

27 July 2017

05 minutes

Trend forecasting has become big business in the fashion industry. But is there a risk that its prophecies are self-fulfilling, and curbing designers’ creativity?

27 July 2017

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