Biden warns Netanyahu over Rafah and Apple’s advertising blunder | Monocle

The Briefing

Biden warns Netanyahu over Rafah and Apple’s advertising blunder

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9 May 2024

Episode 3293

34 minutes

Joe Biden warns Benjamin Netanyahu against an Israeli offensive in Rafah, saying that he is prepared to cut off supplies if troops enter the city. We get the latest. Then: we check in on North Macedonia’s elections and explore why Apple’s latest advertising campaign has prompted unprecedented backlash. Plus: Vietnam’s snub to the EU and our man in Malmö previews Eurovision.

9 May 2024

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Chapter 1

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Chapter 1

Is Apple’s new advert as controversial as it seems?

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The world’s most valuable company has been criticised for its new iPad campaign. We speak to Alexander Mesoras, from our very own branding agency, Winkreative, about whether there’s more to the story than meets the eye.

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 Is Apple’s new advert as controversial as it seems?

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