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10 February 2016

Episode 226

28 minutes

Seán Dagan Wood of ‘Positive News’ and designer Paul Blackburn explain how they rebranded the magazine for an evolving readership and Edward Neale tells us how his company Reunidas is rediscovering and reviving Brazil’s rich tailoring heritage. Plus: Winkreative’s Sally Oldfield explores the branding conundrums faced by a company when it matures beyond the start-up phase.​

10 February 2016

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Chapter 1

11 minutes

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Chapter 1

Positive News

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Seán Dagan Wood of ‘Positive News’ and designer Paul Blackburn sit down with Daniel Giacopelli to explain how they rebranded the 22-year-old magazine for a modern and evolving readership.

11 minutes

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Chapter 2

10 minutes

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Chapter 2

Reunidas

Cover art for The Entrepreneurs

Brazil was a tailoring powerhouse in the mid-20th century but many sartorial skills faded as the country slid deep into dictatorship. Edward Neale tells us how his company Reunidas is rediscovering and reviving Brazil’s rich tailoring heritage.

10 minutes

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Chapter 3

4 minutes

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Chapter 3

When a start-up grows up

Cover art for The Entrepreneurs

Winkreative’s Sally Oldfield explores the branding conundrums faced by a company when it matures beyond the start-up phase.

4 minutes

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