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Chapter 1
Percival
London-based menswear brand Percival was launched by Luke Stenzhorn and Chris Gove in 2009. They began by selling clothes online and in pop-ups but now run a flagship store on Soho’s Berwick Street. Percival has stayed small despite attracting fans such as Benedict Cumberbatch and Alexa Chung. But now the team is ready for the next stage. Stenzhorn and Percival’s finance director Jacob Sorkin meet with Daniel Giacopelli to discuss their early days and their new crowdfunding campaign.
16 minutes
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Chapter 2
Bontoni
Bontoni is a family-run shoe label based in the heartland of Italy's most famous shoemaking region. Monocle’s Milan correspondent Ivan Carvalho travels to Bontoni’s workshop to see how they’re making a mark in a sector where established names loom large.
5 minutes
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Chapter 3
Serbian blueberries
Meet Branko Bajatovic, a former London management consultant who’s now a blueberry farmer in Serbia. Two years ago Bajatovic returned to the land of his birth to make the most of the fertile soil and favourable climate. Bluemond Farms is now in its first export season and has secured contracts with overseas buyers that include UK supermarkets. Monocle’s Belgrade correspondent Guy De Launey visits the farm in Sopot, an hour’s drive from Serbia’s capital.
6 minutes
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