Distill Ventures

How do you build a profitable new brand in the world of spirits? Launched in 2013, Distill Ventures helps brands navigate those early years with investment and mentoring. Since then they’ve invested millions in promising new spirits companies. But what makes a drinks brand stand out? What’s more crucial: marketing or taste? And what’s the next big thing? Daniel Giacopelli speaks with the company’s partner and chief tasting officer Frank Lampen.