Designing the simple life | Monocle

The Entrepreneurs

Designing the simple life

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Cover art for The Entrepreneurs

21 September 2016

Episode 258

30 minutes

In an age of digital distraction and constant interruption one company is taking a stand for minimalism through good design. Punkt. is a Swiss brand that creates products to simplify our frenetic lives. Their latest creation is a mobile phone that does just two things: make calls and send texts. But is this minimalism for the sake of minimalism or is Punkt. on to something deeper? We meet Petter Neby, the company’s CEO and founder to find out.

21 September 2016

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