Attention to detail
00:00 / 00:00
26 October 2016
Photo: Thomas Ekström
Acclaimed social scientist Dr Robert Cialdini knows all about persuasion and influence. He talks about his new bestseller ‘Pre-Suasion’, which reveals how the world’s best persuaders succeed based on what they do before they deliver their message. Plus: boot-makers in Norway, an Australian dog-walking company with a difference and the former Swiss diplomat running a boutique hotel in Kosovo that’s challenging ethnic stereotypes.
26 October 2016
In 1984, Dr Robert Cialdini wrote ‘Influence’, the classic book on the art of persuasion. He’s now considered the world’s leading social scientist in the field of influence. Dr Cialdini’s just released a follow-up book on what he calls ‘pre-suasion’: the idea that the world’s best persuaders succeed based on what they do before they deliver their message. He gives us a crash course.
Share chapter 1
When Melbourne-based entrepreneur Tom Lillecrapp decided to start a dog-walking company in 2013, he envisioned more than strolling around the suburbs in a tangle of leads. He wanted to take his customers’ pooches on fully fledged adventures. He explains to Monocle’s Adrian Craddock how his company, Tom and Captain, has become a huge success.
Share chapter 3
Kosovo isn’t, perhaps, the most obvious tourist hotspot. But now it has a destination hotel: The Hotel Gracanica. A former Swiss diplomat started the venture with two of his friends from Kosovo’s Roma ethnic minority. As Monocle’s Guy De Launey discovers, the hotel is overcoming longstanding mutual suspicions by staffing the hotel with members of all Kosovo’s ethnic groups.
Share chapter 4
Want more radio episodes like these in your inbox?
Sign up to Monocle’s email newsletters to stay on top of news and opinion, plus the latest from the magazine, radio, film and shop.
The Entrepreneurs - latest episodes
What does Brand Britain mean today and what’s next? This week an audience of students, brand leaders, investors and other stakeholders gathered to hear from a panel including writer Ekow Eshun, Belstaff CEO Fran Millar,…
Ajaz Ahmed, leader of the world’s most decorated design agency, AKQA, returns to Monocle to tell us how the business has grown in the five years since his last visit. Plus: We head to Los Angeles to meet the CEO of L…
The latest in our series serving up insights into the creation or reimagining of great brands. Fresh Britain’s co-founder, Bob Sheard, tells us about the agency’s role in the development of Waterloo, London.
Meet Suwar and Berfin Mert, the brother-and-sister team behind a Swedish app that rewards its users whenever they recycle everyday waste items. They tell us about fund-raising for global expansion and why the UK is next.…
Rob Jolly co-founded this flexible electric-car subscription service in 2017. Onto offers British drivers a truly comprehensive product with insurance, charging and maintenance included in the monthly price. The company now…
How did Childs Farm become the UK’s leading baby and child personal-care brand in less than a decade? Its founder, Joanna Jensen, explains how caring for her daughters’ sensitive skin inspired the development of products…
Two of the smartest young business owners in their sector, Déborah Neuberg, founder of menswear brand De Bonne Facture, and Ajiri Aki, founder of online boutique Madame de la Maison, join Monocle’s Europe editor at large…
Kick off the new year with some entrepreneurial inspiration courtesy of the brilliant chairman and founder of Yoo Group and the driving force behind the €1.5bn regeneration of London Olympia. John Hitchcox has more than 40…
Renowned Australian tailor and clothier Patrick Johnson talks about the perfect pace at which to grow a great international business. Then we’re off to Toronto to meet the founders of athletic-wear brand and studio Body of…
Amanda Parkes, chief innovation officer of Pangaia, explains how the brand operates at the cutting-edge of innovation in materials science to advance their offering of premium lifestyle products and clothing. Plus: Caspar…
Nuno Fonseca, founder and CEO of Portuguese software start-up Sound Particles, explains how he and his colleagues have applied CGI-like principles commonly found in visual-effects for movies to audio design and why the…
This week we focus on the future of the office. We hear from the founder of Convene, a world-leading hospitality company founded to address the question: “What if you ran an office building like a hotel?” Plus: the CEO and…
Former professional footballer Michael Doughty quit the game to establish a unique athletic brand that is as passionate about serving the planet as it is about producing natural, renewable running shoes. Launched in 2020…
Two entrepreneurs building a sustainable, electric future. Robert Falck, the co-founder and CEO of Swedish electric-freight company Einride, explains how its fleet of autonomous pods, trucks and trailers are revolutionising…
After a ‘eureka moment’ during a radio interview that Nina Gruntkowski was conducting with a Swiss tea-grower, the German decided to swap journalism for starting a tea plantation in her adopted home of Portugal.