Attention to detail
00:00 / 00:00
26 October 2016
Photo: Thomas Ekström
Acclaimed social scientist Dr Robert Cialdini knows all about persuasion and influence. He talks about his new bestseller ‘Pre-Suasion’, which reveals how the world’s best persuaders succeed based on what they do before they deliver their message. Plus: boot-makers in Norway, an Australian dog-walking company with a difference and the former Swiss diplomat running a boutique hotel in Kosovo that’s challenging ethnic stereotypes.
26 October 2016
In 1984, Dr Robert Cialdini wrote ‘Influence’, the classic book on the art of persuasion. He’s now considered the world’s leading social scientist in the field of influence. Dr Cialdini’s just released a follow-up book on what he calls ‘pre-suasion’: the idea that the world’s best persuaders succeed based on what they do before they deliver their message. He gives us a crash course.
Share chapter 1
When Melbourne-based entrepreneur Tom Lillecrapp decided to start a dog-walking company in 2013, he envisioned more than strolling around the suburbs in a tangle of leads. He wanted to take his customers’ pooches on fully fledged adventures. He explains to Monocle’s Adrian Craddock how his company, Tom and Captain, has become a huge success.
Share chapter 3
Kosovo isn’t, perhaps, the most obvious tourist hotspot. But now it has a destination hotel: The Hotel Gracanica. A former Swiss diplomat started the venture with two of his friends from Kosovo’s Roma ethnic minority. As Monocle’s Guy De Launey discovers, the hotel is overcoming longstanding mutual suspicions by staffing the hotel with members of all Kosovo’s ethnic groups.
Share chapter 4
Want more radio episodes like these in your inbox?
Sign up to Monocle’s email newsletters to stay on top of news and opinion, plus the latest from the magazine, radio, film and shop.
The Entrepreneurs - latest episodes
Martim Gois is the founder of Valpas, a Finnish company that was launched to combat the scourge of bed bugs at hotels. The idea was born out of Martim’s frustration while on his own travels in 2013. The firm’s products are…
Irene Forte is the founder of beauty label Irene Forte Skincare. A native of Italy, Forte has worked with skincare expert Francesca Ferri on the formulations, using natural ingredients from her family’s organic farm in…
Judy Nadel and Damien Clarkson are co-founders of The Pack, a UK company offering plant-based meals for dogs. While you might question the need for your pet to go vegan, Nadel and Clarkson are keen to show the scientific…
The arrival of a new Eurostar terminal in 2007 was a catalyst but the revitalisation of London’s King’s Cross neighbourhood was also thanks to property developer Harry Handelsman. To mark the St Pancras Renaissance Hotel’s…
Jay Ruskey is the founder of Frinj Coffee, a company he started on his family’s Santa Barbara farm with the aim of helping to make California the next speciality coffee growing hotbed. In 2002 the farmer and agronomist…
The return to co-working spaces has been vital for many businesses. We discuss the future of these spaces with Gabriela Hersham, CEO of workspace company Huckletree. Plus, Josh Fehnert on good office design and Professor…
Rachel Lim is the co-founder of Love, Bonito, a clothing brand launched in Singapore in 2010. Lim had to pay off a government bond to quit college so that she could start the brand, and borrowed her mother’s life savings…
Victor Lugger, co-founder of hospitality payment app Sunday, on why the platform makes splitting the bill a seamless experience for diners while also being great for a restaurant’s bottom line. We also meet Tunde Kehinde…
Peter Ward and Michael Geer are the co-founders of Humanity, a platform aimed at helping people to slow their rate of ageing. With the help of some leading researchers on their science advisory board, they’ve created an app…
This week we celebrate the release of ‘The Monocle Book of Entrepreneurs’, a guide to starting and running your own business. Daniel Bach speaks to editors Joe Pickard and Chiara Rimella about what makes a great business…
Jeyda Heselton is the co-founder of Fettle, a technology-driven bicycle repair company based in the UK that was created to vastly improve the experience of getting your bike fixed. Fettle hopes that its platform will get…
Charlotte Vangsgaard is a partner at Red Associates, a strategic consultancy firm with offices in Copenhagen and New York, which is all about what it calls a “human-centred approach” to doing business. Across a host of…
Nikki Pechet is the CEO and co-founder of Homebound, a California-based home-building firm that was created to quickly and effectively rebuild homes that were lost to wildfires. The company uses technology to streamline…
Avi Brosh is the founder of Los Angeles-based hotel brand Palisociety, which is behind a growing collection of boutique, low key-count establishments across the US. The former residential developer knows a thing or two…
Michael Sharon and Kal Freese co-founded Taika, a San Francisco-based coffee company, in 2019. Sharon previously worked at Facebook, building the company’s mobile platform, and Freese is an award-winning Finnish barista who…