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Cover art for The Entrepreneurs

22 February 2017

Episode 280

30 minutes

Photo: Tom Griffiths

A few years ago Aron Gelbard realised that the way we send and receive flowers was pretty inefficient. It usually begins with searching the internet for florists and ends with a knock at the door when the receiver is not at home. Aron and his friend Ben Stanway decided there had to be a better way. Their company, Bloom & Wild, boxes up fresh flowers in a container that fits through your door’s letterbox. But getting from idea to execution involved a healthy dose of innovation. This week, Aron explains how they did it.

22 February 2017



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