A cut above
00:00 / 00:00
A few years ago Aron Gelbard realised that the way we send and receive flowers was pretty inefficient. It usually begins with searching the internet for florists and ends with a knock at the door when the receiver is not at home. Aron and his friend Ben Stanway decided there had to be a better way. Their company, Bloom & Wild, boxes up fresh flowers in a container that fits through your door’s letterbox. But getting from idea to execution involved a healthy dose of innovation. This week, Aron explains how they did it.
22 February 2017
Want more radio episodes like these in your inbox?
Sign up to Monocle's email newsletters to stay on top of news and opinion, plus the latest from the magazine, radio, film and shop.