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Tom Adeyoola is on a mission to build his company into what he calls the “Google of size and shape” and he’s raised millions and hired 14 PhD holders to make it a reality. Metail is a London-based fashion-technology start-up that allows customers to discover and purchase clothes online that fit them perfectly, based on their personal measurements. It’s a lucrative space that many start-ups have tried to conquer – but few have succeeded. Why? Adeyoola explains Metail’s rocky beginnings and tells us how they’ve come out on top.
1 March 2017
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