Second nature | Monocle

The Entrepreneurs

Second nature

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Cover art for The Entrepreneurs

8 March 2017

Episode 282

30 minutes


Photo: Danilo Moroni

The green revolution has made its mark in offices, with science supporting the idea that greenery boosts wellbeing, but gyms are yet to catch on. This week we meet Matt Aspiotis Morley – whose fitness brand Biofit uses natural materials, lots of plants and zero technology – and find out how he plans to attract customers in a crowded market.

8 March 2017

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