29 March 2017
Episode 285
30 minutes
Raoul Shah founded the powerhouse communications agency Exposure in 1993. He’s since pioneered the art of product placement and represented big-hitting clients from Nike and Converse to Coca-Cola and Uniqlo. He explains how PR has changed over the past quarter century, shares the secrets to keeping clients happy and tells about that time he launched Jay Z’s luxury champagne brand.
29 March 2017
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