Bombinate

From the rise of Mr Porter and Farfetch to the demise of Style.com, the e-commerce industry has experienced an eventful few years. This week we tell the tale of a new entry, an online marketplace called Bombinate. Founded by two friends following a road trip around the world, Bombinate sells only the highest-quality products from lesser-known brands from Europe. The mission is to cultivate a lively community of likeminded brands but how will it fare in a saturated market? Bombinate’s co-founder Massimiliano Gritti shares the company’s story.