The Entrepreneurs

Wide-awake start-ups

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13 September 2017

Episode 309

28 minutes

In a technology industry obsessed with artificial intelligence and augmented reality, one of the most exciting sectors involves foam and springs. Start-ups are shaking up the once-sleepy sector of making and selling mattresses. But with competition through the roof, who will become the industry leader? We sit down with James Cox, co-founder of London mattress company Simba.

13 September 2017

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