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From the ground up

John Hitchcox co-founded property-development company Yoo in 1999, along with maverick designer Philippe Starck; since then design-minded hotels and residences have sprung up in more than 30 countries worldwide. Hitchcox tells us about founding the firm, his close relationship with Starck and the approach that has fuelled Yoo’s success.

Host
  • Matt Alagiah

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