13 December 2017
Episode 322
30 minutes
Jack Bensimon is the founder and president of Canada’s largest independent advertising agency, Bensimon Byrne. Founded in 1993 by Bensimon and longtime friend Peter Byrne, the agency has been responsible for some of the most memorable ads in Canadian history. The Toronto-based agency is one of few in the world to ever buy itself back from a multinational holding company. Here Bensimon tells us the story of the company, the ideas behind some of its major campaigns and why independence is so important to them.
13 December 2017
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