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  • Episode 335
  • 14 Mar 2018
  • 27 min

How to rebrand

Sponsored by IDM Logo

  • The Entrepreneurs
  • Episode 335
  • 27 min

Breathing new life into a brand can be a difficult undertaking. From changing a logo, to overhauling the business focus, rebranding can make or break established names and struggling enterprises. We ask Pentagram’s Paula Scher to give us her top tips for revamping a brand and have Maurus Fraser of…

Host
  • Matt Alagiah

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